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Ron Kipp left a prominent position with IBM in 190 and relocated to the Cayman Islands to become the owner of Bob Soto's Diving, Ltd. He began a program of modernizing and promoting not only his business, but the Cayman Islands. His company was recognized as one of the largest and leading diving companies in the Cayman Islands - which is regarded by many as the Number One Diving Destination in the world.
In early 1995, Rodale's Scuba Diving magazine awarded Bob Soto's Diving Ltd. the "Number 1 Favorite Day Boat Operator" award. Skin Diver magazine, stated, "Bob Soto's Diving is the Cinderella story of resort diving" His successful marketing programs include the first Guaranteed Dive Vacation, Cayman Madness and SCUBABOWL.
